| · | Advocating for favourable government policies |
| · |
Supplying members with tools, support and information about the industry and the market |
| · | Providing the means for members to work together to resolve issues to improve the competitive position of the industry |
| · |
Promoting and enhancing the image of the industry among readers and other
important constituencies |
| · | Pooling resources and delivering services to the public jointly, and securing benefits collectively which individual members cannot obtain alone |