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Ontario Community Newspapers Association (OCNA) represents 280 local newspapers throughout Ontario. OCNA makes it easy to access and use community newspapers to meet every facet of your marketing, communication and sales needs. |
| · | No other media has the ability to deliver markets, individuals and profits. We reach almost every household in Ontario. |
| · | The community newspaper industry in Canada earns over $1 billion annually and is growing. OCNA's member's first edition circulation is 4.1 million copies per week. |
| · | Community newspapers are used by a vast array of advertisers for display advertising, advertorial, classifieds and flyers. Community newspapers in Ontario distributed about 2.5 billion flyers in 2003. |
| · | To qualify as an OCNA community newspaper, all members must meet stringent standards, e.g., verified circulation audit, editorial page, letters to the editor, local news, percentage of advertising content. OCNA has six members who publish in languages other than English. |
| · | The majority of community newspapers are published weekly. A few members with the highest frequency publish four times per week. Others publish monthly. |
| · | The smallest newspaper circulates 390 copies weekly while the largest distributes 185,000 copies weekly, although 51% of community newspapers circulate less than 5,000 copies weekly. |
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Over half are controlled circulation newspapers while the remainder are
paid. About 72% of members are tabloid newspapers and 25% broadsheet while
3% use both formats. |
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The majority of owners are small, grassroots businessmen and women. Larger
corporations own about 45% of OCNA members in Ontario, including Metroland
Printing, Publishing and Distributing; Osprey Media Group; and Bowes Publishers/Sun
Media. |
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In Ontario, 73%* of the population (adult 18+) read the last weekday edition
their local paper - the single largest average reach of any media in their
markets, or around 5.8 million Ontarians weekly. |
| · | Community newspaper readership is strong regardless of market size, and despite the media options available. The farther one moves from an urban core into suburban and rural communities, the higher the readership of community newspapers. |
| · | Community newspapers also deliver an exclusive audience not available elsewhere. About 29% of Ontario adults read only community newspapers. |
| · | About 44% of Ontario adults read daily newspapers weekday. Community newspapers reach 68% of those not reading weekday dailies. |
| · | Throughout the province, weekday readership of the local community newspapers exceeds tuning to all radio stations - and you would have to consider all-day tuning to accurately compare the reach of both media. |
| · | Community newspapers offer attractive reader demographics, e.g., strong female readership, high-income earners. Most community newspaper readers read almost every edition, and most or all of each issue. Paid and controlled distribution newspapers are equally well read. |
