OCNA has teamed up with the Online Media Campus to help the association fulfill its mission of providing affordable and relevant training to members.
Engaging Readers With E-Mail Newsletters
Want to write e-mail newsletters that people actually want to read? Do you see opportunities to grow referrals from e-mails? We’ll share ideas for where to put your resources, best practices, writing with tone (or not) and the technical how-to. GateHouse’s Senior Director of Content Jean Hodges will help you maximize your newsletter potential.
*Registrations submitted after deadline are subject to $10 late fee. Registrations accepted until the day of the webinar. Log in instructions will be sent 48 hours ahead of scheduled program. If you are interested in participating but are unable to attend the live webinar, we encourage you to sign up anyway. As part of your webinar package, you will receive free access to the archive of this webinar by registering for the live session.
Jean Hodges is the senior director of content for GateHouse Newsroom. Hodges develops strategy and works with newsroom leaders on digital transformation, from newsroom structure to using analytics to inform news decisions. As journalists face myriad challenges, the best are experimenting with new ways to draw readers in, while fearlessly tackling watchdog reporting and sticking up for the underdog.