By John Foust
Advertisers - like the rest of us - often struggle with 'fit in or stand out' decisions. While we all want to share an identity with our chosen group or groups, at the same time, we want to be recognized for our uniqueness.
Insurance Bureau of Canada (IBC) and the Ontario Community Newspapers Association (OCNA) announced today the Insurance Bureau of Canada Community Award in Memory of Mary Knowles.
"IBC and its members have a proud history of working locally to make a difference, and partnering with OCNA is a great way to support those individuals who make outstanding contributions to better their communities," says Ralph Palumbo, Vice President, Ontario, IBC.
As of August 8, North Oakville Today will cease operation. Metroland Media Group acquired the newspaper in October 2005.
The newspaper has been servicing its readers with community news for the last 29 years. North Oakville Today readers will continue to be serviced by the Oakville Beaver three times a week in print and daily on the web.
Dear OCNA Members,
OCNA and Ad*Reach need an electronic copy of your newspaper!
During the planning stage of an advertising campaign, your Ad*Reach sales team gets many requests from advertising agencies for sample copies of our member newspapers, so they can gauge such things as editorial content, advertising content, quality of reproduction, use of colour, page count, etc. While trying to keep to their tight schedules, we then have to contact the newspaper, wait for copies to arrive and then forward them to the planners. In keeping with our theme of instant access to information on our website, Ad*Reach houses 'Sample Copies' of our member newspapers online at www.adreach.ca/samples.htm.
Publisher of the Hanover Post, Marie David has taken on the role of group publisher and sales director for Sun Media's Grey-Bruce group of newspapers. Her responsibilities now include the Wiarton Echo, Port Elgin Shoreline Beacon, the Kincardine News and the Lucknow Sentinel.
Marie began her career with newspapers 35 years ago with the Hanover Post. She started in deliveries and moved up to sales before joining the management team and finally obtaining the role of publisher.
OCNA has teamed up with the OnlineMediaCampus to help the association fulfill its mission of providing affordable and relevant training to members.
On August 16, join in for this webinar focused on reinventing news media brands.
How viable is your brand and the business model it is built upon? Does your audience recognize your website, facebook page, twitter account and blogs as part of your newspaper brand?
By John Foust
The Flaw: An advertiser is concerned, because her ad seems to blend in with the others on the page. She says, "There's a lot of information in the ad, but it gets lost on the page."
The latest issue of NewsClips is complete and ready for your enjoyment! In addition to association news and member updates, you can find helpful articles on human resource, advertising and business.
Click here to check it out.
The Midland Free Press, a paper that has served its community for more than 130 years, has recently ceased publication.
In recent years the paper has dealt with financial challenges. The staff worked hard to improve the deficit but it was not enough to justify the investment required to continue publishing.
"It really gives you pause for a newspaper that's been in the area for over 100 years. It's going to be quite a loss," said Midland Mayor Gord McKay in a release on J-Source.ca