How to make your news mobile-friendly
Thu, 06/11/2009 - 16:06
Amy Gahran of Poynter Online discusses the importance of having a mobile-accessible website in her article How to make your news mobile-friendly, why it’s important. Gahran’s observation that news organizations must concentrate on developing content for mobile devices rings true especially for those news organizations that have already established a presence on the web, and are looking to expand their audience further.
There is a large market for mobile content providers – there are few consumers who leave the house without a cell phone these days – and with it, considerable potential to generate additional revenue through personalized content, advertising, or other location-based services. In her article, Gahran has given publishers some ideas on how they can make their sites more accessible on mobile devices such as integrating an automatic route to a mobile-friendly version of a website for cell phone users, or experimenting with text messaging to send local news alerts to readers.
Read the full article here: http://www.poynter.org/column.asp?id=31&aid=164750
There is a large market for mobile content providers – there are few consumers who leave the house without a cell phone these days – and with it, considerable potential to generate additional revenue through personalized content, advertising, or other location-based services. In her article, Gahran has given publishers some ideas on how they can make their sites more accessible on mobile devices such as integrating an automatic route to a mobile-friendly version of a website for cell phone users, or experimenting with text messaging to send local news alerts to readers.
Read the full article here: http://www.poynter.org/column.asp?id=31&aid=164750
