Newspapers work with outdoor advertising

CNA and CCNA have created a fact sheet that provides an overview of outdoor advertising. It lists the strengths and weaknesses of the medium and also highlights how newspapers can be used in conjunction with outdoor to provide reminders to consumers, to launch new products or information or to boost consumer response.

A brief case study on Frito Lay, which had used both media creatively to deliver a message about solar power is also provided.

Download a copy of the fact sheet here: http://www.cna-acj.ca/en/marketing/sales-tools