The following is a brief outline of the sessions being offered for the OCNA's Spring Convention, taking place at the Hilton Garden Inn in Vaughan on Friday, April 5, 2019. More details and session outlines to follow as they are confirmed. Please note that these sessions are not shown in any particular order. For a copy of the day's schedule, please see the Agenda.
Presented by: Doug Richardson, Partner, O'Donnell, Robertson & Partners.
Doug Richardson has been practicing media law for over twenty years. Doug will be discussing how and when to obtain pre-publication legal advice, defamation, copyright in the age of social media and other legal issues faced by newspapers.
Now! Nova Scotia Project
Presented by: Colleen Cosgrove, Content Strategy + Product Design, Director – Halifax Chronicle-Herald &/or Colette O’Hara, Chief Strategy Officer - Saltwire Network
The Chronicle Herald saw an opportunity to be a rallying voice, championing a province-wide attitudinal shift to help drive the change our province needs to succeed — and in 2016, the Now! Nova Scotia program and the Now! Nova Scotia Good News Awards were born.
Aligning content, business partnerships, journalistic capacity, influence, and the awards initiative, the Now! program has become the Herald’s flagship offering, providing a new revenue stream and positioning them as a key thought leader driving attitudinal change in our province.
Now! Nova Scotia is a fully integrated program with each component playing a role to accomplish a singular goal: help change attitudes in Nova Scotia. to the team will tell you how they developed and executed this program across multiple markets, and the success they’ve achieved.
Government Funding Update
Presented by: John Hinds, CEO of News Media Canada
The federal government has recently announced a number of new programs that will have a substantial impact on the newspaper business. They include a new tax credit for journalism, a new tax credit for digital subscriptions, opportunities for charitable support for the industry and a multi-million dollar program to support journalism in under-serviced communities.
This session will provide details of the programs and how newspapers can participate.
New Options for Journalism Grads
Presented by: Joe Banks, Journalism Coordinator, Algonquin College
When Ontario community newspaper veteran Joe Banks was hired as a summer reporter at the Haliburton County Echo in May 1978, the career direction for graduates was clear: start out in a small newspaper, move on to a bigger or better-paying one, and finally end up at a daily or in newspaper management, communications or PR. Today, with the dailies laying reporters off, and alternative career options multiplying, fewer grads are choosing community newspapers as a way to get a foot in the door. Student debt, the skyrocketing costs for car insurance and tech-based needs for a diversity of talent has led more to seek urban-based communications and digital content positions. These are growing in number and scale with each passing year. In this session, Banks will show you the data, examples of positions at community papers going unfilled and what, if anything, can be done to help the industry compete for talent.
Extend your print brand, online
A panel of experts from large and small newspaper companies will share their insights on how to use the online space to extend your reach, build audiences and enhance your print product. Discussion will include creating content for multiple platforms, activating social media and revenue potential.