There are just about six weeks until the kick-off of National Newspaper Week in Canada, which is taking place this year from October 1 – 7.
For News Media Canada and OCNA members, it’s an important opportunity to raise awareness of - and support for - the industry among important stakeholders.
As News Media Canada finalizes plans for National Newspaper Week, they have provided an update on the work to-date. The following are some key ways that you can provide support at a local level.
THE NATIONAL CAMPAIGN
The theme of the National Newspaper Week 2018 campaign is “Now More Than Ever”. The storyline through all public-facing communication will reinforce the message that the in-depth, credible, independent reporting done by newspapers is more important than ever, but that newspapers are facing a number of serious threats.
Beginning in late September, Canadians will be challenged to go online to newspapersmatter.ca, a site currently in the works, to coincide with National Newspaper Week, to send a message - to Canadian businesses, advertisers, to all levels of government, to newspaper journalists and to their fellow citizens - that newspapers matter now more than ever.
National Promotional Support
Traffic will be directed to the online hub through a national advertising campaign in English and French.
Local Publisher Support
Print and digital ads promoting the campaign will be available during the first week of October. for all members to run.
Social Media Campaign
In addition to the power of print and digital newspapers, a paid social media campaign will be launched to amplify the message that Newspapers Matter.
GRASSROOTS COMMUNITY SUPPORT
In addition to this advertising support, a toolkit will be available with ideas on ways to support National Newspaper Week.
Here’s a sneak preview of a few things you may want to consider:
- Dedicate an editorial in your paper during National Newspaper Week to the theme of “Now More Than Ever”.
- Host a “Now More Than Ever” breakfast for advertisers in your community to kick-off National Newspaper Week.
- Connect with local schools in your community to see if there might be opportunities to work together on National Newspaper Week programming. A field trip to the newsroom, perhaps?
- Rent a local theatre and host a reception / movie screening of the award winning film Spotlight. On request, News Media Canada will provide a digital copy of the movie and cover the cost of licensing the film (approximate $350 value) to a limited number of participating community newspapers, as part of funding from the Department of Canadian Heritage.
- Find local influencers or spokespeople in your community and ask them to post a photo on their own social media channels, reading a copy of their favourite newspaper (in print or digital form) while tagging #NowMoreThanEver to publicly show their love of newspapers and to support the campaign.