Our Goals & Priorites
Founded in 1950 and based in Toronto, the Ontario Community Newspapers Association is a non-profit industry association comprising more than 300 member newspapers located throughout the province. We are dedicated to helping community newspapers prosper, by:
- Advocating for favourable government policies
- Supplying members with tools, support and information about the industry and the market
- Providing the means for members to work together to resolve issues to improve the competitive position of the industry
- Promoting and enhancing the image of the industry among readers and other important constituencies
- Pooling resources and delivering services to the public jointly, and securing benefits collectively which individual members cannot obtain alone
- Offering services to help the public do business with community newspapers while benefiting our members (See Doing Business With Us on the navigation bar)
Our association is the members' source of information about their industry. We are in business to find answers to their questions.
- No other media has the ability to deliver markets, individuals and profits like community newspapers. We reach almost every household in Ontario.
- The community newspaper industry in Canada earns over $1 billion annually and is growing. OCNA's members' first edition circulation is 5.3 million copies per week.
- Community newspapers are used by a vast array of advertisers for display advertising, advertorial, classifieds and flyers. Community newspapers in Canada distributed about 9.5 billion flyers in 2010.
- The majority of community newspapers are published weekly. A few members with high circulations may publish more than once a week. Others publish monthly.
- The smallest newspaper circulates 279 copies weekly while the largest distributes 200,000 copies weekly, although 33% of community newspapers circulate less than 5,000 copies weekly.
- About half of owners are small, grassroots businessmen and women. Larger corporations own about 56% of OCNA members in Ontario, including Metroland Printing, Publishing and Distributing; Sun Media; Post Media and TC Media.
Community Newspapers are Well-Read
- Community newspaper readership is strong regardless of market size, and despite the media options available. The farther one moves from an urban core into suburban and rural communities, the higher the readership of community newspapers.
- Community newspapers also deliver an exclusive audience not available elsewhere. About 32% of adults read only community newspapers.
- Almost 6 in 10 adults read the last issue of their community newspaper. This compares to only 41% who read the last issue of their daily.
- Throughout the province, weekday readership of the local community newspapers exceeds tuning to all radio stations - and you would have to consider all-day tuning to accurately compare the reach of both media.
- Community newspapers offer attractive reader demographics, e.g., strong female readership, high-income earners. Most community newspaper readers read almost every edition, and most or all of each issue. Paid and controlled distribution newspapers are equally well read.