Newspapers Canada releases ad effectiveness research

On behalf of Newspapers Canada, Totum Research examined the effectiveness of newspapers and their websites and their influence on the Canadian public. According to the study, 77 percent of Canadians agree that newspapers “are not just printed products” but encompass web and mobile sources. Forty-eight percent of Canadians also agree that they trust the ads in newspapers more than any other media including television (23 percent), magazines (18 percent), and radio (14 percent).

Portuguese newspaper announced World’s Best-Designed

The Society for News Design (SND) has named Portugal’s i (short for informação) the World’s Best-Designed newspaper in 2010. Judges for the 32nd annual The Best of Newspaper DesignTM Creative Competition said i stood out from the rest due to its use of vibrant imagery, contrasting colours and its unique format which saw the delivery of traditional news content with new, engaging presentation similar to that of a magazine.

2010 Molson Award deadline approaching

Only a few weeks are left before nominations close for the 2010 Molson Coors Community Award in Memory of Mary Knowles. Forms are available to download on the OCNA website or by contacting Carla Alexander at, or 905-639-8720 ext.239. Nominations close on Monday, February 28 – recognize a dedicated employee or coworker today!

Rovi and Delivery Agent Launch Shoppable Electronic Program Guides for Television Programming

New Guide Capabilities Expand Revenue Potential for Networks and Advertisers Through Contextual Commerce and One-click Advertiser Solutions

Borrell Associates wants you to ‘Attend @ Your Desk!’

For those who are unable to make it to Borrell Associates’ Local Online Advertising Conference in New York City this March, they are offering online access to all conference sessions. With the purchase of an Attend@YourDesk online ticket, you can watch these sessions live from the comfort of your office. The online ticket also provides access to on-demand content up until April 5. Online ticket registration costs $395 for one day, or $695 for two days for an individual user. Company-wide viewing packages are also available.

Joe Banks on how to get a job in journalism

Algonquin College’s Journalism Coordinator Joe Banks recently shared his opinion on how journalism grads can break into the industry with the Ottawa Citizen. According to Banks, it takes three things: a driver’s license, willingness to work for an entry-level salary and to be prepared to leave the big city for a rural market.

Read more from Banks here:

AdPerfect launches over 100 newspapers on Metroland's

Metroland sees an initial 38% revenue increase across print classifieds with the launch of AdPerfect’s Classified Advertising Solutions.

AdPerfect, a leader in providing local advertising and classified solutions has successfully launched Metroland’s online classified portal, leverages AdPerfect’s suite of Classified Advertising Solutions including: Self-Serve Order Entry, Print-To-Online, and Online Marketplace.

NYT iPad app in the works

As an answer to News Corp.’s iPad-only newspaper The Daily released on Wednesday this week, The New York Times is working with Betaworks ( to create an app of its own,

Newspapers Canada hosts newsroom coaching seminar

On March 3, 2011, Newspapers Canada will host a newsroom coaching seminar. Held at the Toronto Star Vaughan Press Centre, the day-long seminar includes sessions that will cover breaking news online, literary techniques, brainstorming tools and more. Speaker Jacqui Banaszynski, who currently holds a Knight Chair in Editing at the Missouri School of Journalism and is on the visiting faculty of The Poynter Institute, will be leading the sessions.

New GM for The Elmira Independent

Bill Heuther has recently been named as the new general manager of the Elmira Independent. Heuther’s 15-year career in the newspaper industry has seen him serve a number of community newspapers in southwestern Ontario including the Listowel Banner where he is also a manager.

“Bill has had great success in our Listowel, Minto and Wingham operations and I believe this will be a huge asset for us in the Elmira market, as we position ourselves for the future,” said Doug Rowe, general manager of Metroland Media’s Southwestern division.
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