John Young: It’s the experience, stupid
Fri, 04/23/2010 - 09:56Consumer behavioural specialist John Young has recently released a video on YouTube, explaining how to create remarkable customer experiences through your marketing materials. According to Young, entertaining story telling, use of metaphors and vibrant graphics will differentiate your products, services and brand from the competition and increase your bottom line.
View the video here: http://www.youtube.com/watch?v=wfbDgKHFfs0
View the video here: http://www.youtube.com/watch?v=wfbDgKHFfs0
Attention OCNA member editors: conference call Monday, April 19
Fri, 04/16/2010 - 14:23Register today to attend an Editorial Board Conference Call with Ontario’s Minister of Health and Long-Term Care Deb Matthews on Monday, April 19 at 2pm on Fairer Prescription Drug Prices for Ontario.
CNA's Extra Awards now accepting entries
Fri, 04/16/2010 - 14:19The Canadian Newspaper Association is now accepting entries for its Extra Awards competition, which showcase outstanding newspaper advertising across the country created for clients who believe in the medium. All newspapers, advertisers and agencies are invited to submit an entry. Categories for submission include local advertising, best use of copy, best online campaign, and entertainment and media among many others. Each entry can be submitted in two categories only.
Twitter’s tips and tricks for media organizations
Fri, 04/16/2010 - 14:12
Popular micro-blogging website Twitter recently launched Twitter Media, a website to provide journalists and media organizations with knowledge that will “help you transform media, entertainment, and journalism,” along with some guidelines on Twitter practices that will create better relationships with followers. The site offers the information in a series of blog posts searchable by media platform and cover topics such as how to use Twitter API to suit your website’s needs, design tips, legal issues, media news and tweeting how-tos.
Recording controversy in Manitoulin
Fri, 04/16/2010 - 09:17The Manitoulin Expositor is not impressed that the Town of Northeastern Manitoulin and the Islands has passed a motion that may prevent reporters from taping council meetings. The municipality intends to amend its procedural bylaw to include a clause ‘No one shall record/video tape a meeting without first obtaining permission, by motion, of Council’ after it was discovered that a councillor recorded a recent council meeting without disclosing the fact that he was doing so, or asking permission of the other members of council. The motion does not exempt media.
At the 2010 Convention: Improving Digital Imaging Quality
Thu, 04/15/2010 - 08:42On Friday, May 14 speaker John Williams of US Ink/Sun Chemical Corp. can show your production staff how to dramatically improve colour production in the two-hour session, Improving Digital Imaging Quality for Newspaper Production. Williams will explain the tools that are effective and necessary to create consistent quality on a deadline, and provide other tips and tricks to improve your production workflow. You don’t want to miss it.
Poynter’s tips on how to find new and interesting story ideas
Fri, 04/09/2010 - 13:43This Thursday, Poynter’s News University hosted a live chat to discuss the ways in which journalists can find new and interesting story ideas and take otherwise boring, routine assignments and inject some life into them. Poynter VP and senior scholar, Roy Peter Clark, answered questions and responded to comments during the chat. Here are a few of the suggestions he mentioned:
Gordon Laurie dies at 83
Fri, 04/09/2010 - 12:09Publisher of the Blenheim News Tribune, Gordon Laurie, passed away at the age of 83 on Saturday last weekend. He will be fondly remembered by the Tribune staff who worked with him over the past several decades.
His career at the newspaper began in 1941 as a printer’s devil, and he progressed through the ranks to become the owner and publisher, a position he held since the late 1960s, until his “semi-retirement” in 2005 when his son Peter took the reins. He was well respected by staff and those he associated with and was known as a generous community supporter.
His career at the newspaper began in 1941 as a printer’s devil, and he progressed through the ranks to become the owner and publisher, a position he held since the late 1960s, until his “semi-retirement” in 2005 when his son Peter took the reins. He was well respected by staff and those he associated with and was known as a generous community supporter.
Creemore publisher retires after nine years
Fri, 04/09/2010 - 11:53Craig Simpson of the Creemore Echo is retiring after nine years as publisher. He will remain as a director at the paper for the next several months to provide consultations and write the occasional column. Sara Hershoff will assume his position.
When asked for the reason of his retirement, Craig’s one-word answer was, “Grandkids.” He plans to move to Connecticut to spend more time with his family.
McKinsey & Co. provide a ‘glimmer of hope’ for newspapers in the U.K
Fri, 04/09/2010 - 09:34According to a recent survey conducted by McKinsey & Company, a global management and consulting firm, adults in the U.K. under the age of 35 have significantly increased their news consumption over the past three years, and have indicated a growing interest in receiving that news from newspapers.
