Respect your elders, says Mutter

Alan D. Mutter, media and technology consultant and blogger behind Reflections of a Newsosaur, reminds editors at newspapers to be mindful not only when referring to individuals of different races, religions, genders, sexual orientation, physical capabilities or mental capacities, but of those aged 55 and over in his latest post.

Primedia buys Kubas, services go ‘hand in hand’

Toronto-based research and consulting firm Kubas Consultants was recently acquired by Canadian Primedia Sales and Marketing Inc., which represents more than 130 newspapers, magazines and websites in the country, in a bid to expand the company’s U.S. client base. The financial details of the acquisition were not disclosed.

Primedia President Ron Clark said the deal would offer a host of complimentary benefits to both companies.

News Corp. to release new national paper for tablets and smartphones

News Corp. CEO Rupert Murdoch has recently announced it will launch a new national digital newspaper for distribution on smartphones and tablet computers such as Apple’s iPad. With the intent to target a more general readership, and in particular those who increasingly consume their news on the go, News Corp. will distribute the digital paper exclusively as paid content for those devices.

IAB Canada: 2009 online ad revenue growth exceeds expectations

Despite a year of decreased revenues for many major media in Canada, the recently released Canadian Online Advertising Revenue Report by the Interactive Advertising Bureau of Canada (IAB) reveals that online ad revenues for 2009 exceeded budget expectations and grew by 14 per cent to $1.82 billion.

Need a great story?

Content That Works, a leading content provider for local media and businesses, has recently introduced iNeedaGreatStory.com, a resource for those in need of reliable, high-quality content for their website, publication or newsletter at an affordable price. iNeedaGreatStory.com offers original stories, infographics and videos with no advertorial, paid product placements or content from other sources.

Leger study: newspaper inserts work

A new Leger Marketing study on flyer readership found that 76 per cent of respondents look at flyers at least once a week, and 80 per cent consult flyers when making special purchases. The study, commissioned by Quebecor, also found that 63 per cent are more likely to look at flyers distributed in newspapers.

http://www.newsonnews.ca/news/marketing/0202/leger-study-newspaper-inserts-work

Classified publication awarded $6 million from rival

Want Ad Digest, based in Albany, NY was awarded $6.02 million in damages from a rival publication last week. A federal court jury ruled that Want Ad’s competitor, Display Advertising of Watervliet, NY, and its president, Edward Spain, committed over 8,000 acts of copyright infringement by filling its publication, the Classified Advertiser, with its rival’s advertisements.

CMA to hold Social Media seminar September 23

The Canadian Marketing Association is looking for participants for its upcoming seminar on Social Media on September 23, 2010. Michael Seaton, head of digital marketing at CNIB, will host the full-day session and provide marketers, communicators, advertisers and other interested participants with a deep dive into the Social Media space, uncovering the power and potential to engage consumers with the collaborative platforms and tools being used with audiences on the web.

Facebook offers best practices for media organizations

After a study that lasted several weeks, Facebook developers have made available an outline of best practices on how media organizations can better connect with the millions of people already using the social networking site. The study examined Facebook usage at major news outlets including The New York Times, CNN and ESPN.

Based on their findings, Facebook developers have made the following suggestions:

Canadian Heritage offers funding for digital publishers

Through its Canadian Periodical Funds, Canadian Heritage is offering funding for Business Innovation (BI), which offers support for projects to eligible small and mid-sized print and digital periodical publishers. This component encourages innovation to adapt to changing market conditions and contributes to the diversity of content sought by Canadian readers.

The overall objectives of the BI component are to:
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