Rovi and Delivery Agent Launch Shoppable Electronic Program Guides for Television Programming

New Guide Capabilities Expand Revenue Potential for Networks and Advertisers Through Contextual Commerce and One-click Advertiser Solutions

Borrell Associates wants you to ‘Attend @ Your Desk!’

For those who are unable to make it to Borrell Associates’ Local Online Advertising Conference in New York City this March, they are offering online access to all conference sessions. With the purchase of an Attend@YourDesk online ticket, you can watch these sessions live from the comfort of your office. The online ticket also provides access to on-demand content up until April 5. Online ticket registration costs $395 for one day, or $695 for two days for an individual user. Company-wide viewing packages are also available.

Joe Banks on how to get a job in journalism

Algonquin College’s Journalism Coordinator Joe Banks recently shared his opinion on how journalism grads can break into the industry with the Ottawa Citizen. According to Banks, it takes three things: a driver’s license, willingness to work for an entry-level salary and to be prepared to leave the big city for a rural market.

Read more from Banks here: http://www.ottawacitizen.com/news/journalism/4240379/story.html

AdPerfect launches over 100 newspapers on Metroland's YourClassifieds.ca

Metroland sees an initial 38% revenue increase across print classifieds with the launch of AdPerfect’s Classified Advertising Solutions.

AdPerfect, a leader in providing local advertising and classified solutions has successfully launched Metroland’s online classified portal, YourClassifieds.ca. YourClassifieds.ca leverages AdPerfect’s suite of Classified Advertising Solutions including: Self-Serve Order Entry, Print-To-Online, and Online Marketplace.

NYT iPad app in the works

As an answer to News Corp.’s iPad-only newspaper The Daily released on Wednesday this week, The New York Times is working with Betaworks (www.betaworks.com) to create an app of its own, News.me.

Newspapers Canada hosts newsroom coaching seminar

On March 3, 2011, Newspapers Canada will host a newsroom coaching seminar. Held at the Toronto Star Vaughan Press Centre, the day-long seminar includes sessions that will cover breaking news online, literary techniques, brainstorming tools and more. Speaker Jacqui Banaszynski, who currently holds a Knight Chair in Editing at the Missouri School of Journalism and is on the visiting faculty of The Poynter Institute, will be leading the sessions.

New GM for The Elmira Independent

Bill Heuther has recently been named as the new general manager of the Elmira Independent. Heuther’s 15-year career in the newspaper industry has seen him serve a number of community newspapers in southwestern Ontario including the Listowel Banner where he is also a manager.

“Bill has had great success in our Listowel, Minto and Wingham operations and I believe this will be a huge asset for us in the Elmira market, as we position ourselves for the future,” said Doug Rowe, general manager of Metroland Media’s Southwestern division.

INMA: Tablet Opportunities for News Publishers

Last week INMA announced the release of a new publication that would provide publishers with an in-depth look at the steps major newspapers are taking in order to benefit from the opportunities presented by Apple’s iPad and other tablet devices.

‘Tablet Opportunities for News Publishers’ covers the emerging tablet market using The Globe and Mail, The New York Times, USA Today and other leading newspapers around the world that have revealed how they are experimenting with their products to see where they fit into the lives of consumers and the budgets of advertisers.

Save the date! OCNA Spring Convention May 13-14

Attention all members! The 2011 OCNA Spring Convention will be held on May 13-14 at the Sheraton Fallsview Hotel & Conference Centre in Niagara Falls. We are planning a host of independent publishers’ sessions, a Meet the Provincial Party Leaders session and technology seminars featuring Kevin Slimp. Members should also look forward to OCNA’s 60th annual BNC Gala on Friday, May 13. Held at the Elements on the Falls restaurant, expect to celebrate the best of the community newspaper industry in style, and with a great view of the Falls!

Seeking sponsors

OCNA is currently looking for sponsors for our 2010 Better Newspaper Competition. As you are aware, the generous contributions from our sponsors are an integral part of our annual Gala event and help make our Awards program a success year after year. Sponsors of the BNC Awards will receive recognition both in OCNA’s BNC Results book and during the Awards Gala, which will be held at the Elements on the Falls Restaurant in beautiful Niagara Falls on Friday, May 13, 2011.
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