Dear OCNA Members,
OCNA and Ad*Reach need an electronic copy of your newspaper!
During the planning stage of an advertising campaign, your Ad*Reach sales team gets many requests from advertising agencies for sample copies of our member newspapers, so they can gauge such things as editorial content, advertising content, quality of reproduction, use of colour, page count, etc. While trying to keep to their tight schedules, we then have to contact the newspaper, wait for copies to arrive and then forward them to the planners. In keeping with our theme of instant access to information on our website, Ad*Reach houses 'Sample Copies' of our member newspapers online at www.adreach.ca/samples.htm.
Publisher of the Hanover Post, Marie David has taken on the role of group publisher and sales director for Sun Media's Grey-Bruce group of newspapers. Her responsibilities now include the Wiarton Echo, Port Elgin Shoreline Beacon, the Kincardine News and the Lucknow Sentinel.
Marie began her career with newspapers 35 years ago with the Hanover Post. She started in deliveries and moved up to sales before joining the management team and finally obtaining the role of publisher.
OCNA has teamed up with the OnlineMediaCampus to help the association fulfill its mission of providing affordable and relevant training to members.
On August 16, join in for this webinar focused on reinventing news media brands.
How viable is your brand and the business model it is built upon? Does your audience recognize your website, facebook page, twitter account and blogs as part of your newspaper brand?
By John Foust
The Flaw: An advertiser is concerned, because her ad seems to blend in with the others on the page. She says, "There's a lot of information in the ad, but it gets lost on the page."
The latest issue of NewsClips is complete and ready for your enjoyment! In addition to association news and member updates, you can find helpful articles on human resource, advertising and business.
Click here to check it out.
The Midland Free Press, a paper that has served its community for more than 130 years, has recently ceased publication.
In recent years the paper has dealt with financial challenges. The staff worked hard to improve the deficit but it was not enough to justify the investment required to continue publishing.
"It really gives you pause for a newspaper that's been in the area for over 100 years. It's going to be quite a loss," said Midland Mayor Gord McKay in a release on J-Source.ca
Are you looking to improve the quality of your newspaper? Would you like to receive honest and constructive comments and suggestions from other community newspaper professionals in the industry?
The Ontario Community Newspapers Association is pleased to offer the annual Community Newspaper Review program for member newspapers. This year OCNA will invite community newspapers across Canada, and in several regions of the United States to participate. This is an opportunity to exchange fresh ideas with newspapers from across the country.
On Friday June 14, 2013 the board of directors of the Canadian Jewish News confirmed they will continue its print publication.
"We are acting upon the recommendations of an expert adviser who has given us viable blueprint for continuing," Donald Carr, President of CJN stated on their website. "As I have said on previous occasions, the CJN must make some strategic changes to its business model and the way in which we produce the newspaper. Everything that is required of subscribers, advertisers, guarantors, our staff and the board of directors must come together. We believe that it will."
The Lindsay Post will cease publication as of Friday June 14, 2013.
"It is with regret that we close the Lindsay Post, effective June 14," Publisher Darren Murphy said. "I have been involved with the Lindsay Post in different roles for about 10 years and we have made numerous attempts to change the business model to try and make this operation sustainable. Unfortunately the market has not been able to support continued publication of the newspaper. This has been a difficult business decision and does not reflect negatively on the great people of this community. "