By Chuck Nau

As we move into late summer, all indications are that a SLOW and, possibly, slowing economy is occurring. Once again, despite the glimmer on the horizon, many of your advertisers, both current, new and old, will again be asking the question...'Why Advertise?'

Why advertise in a slow economic period, when shoppers and buyers tend to be very cautious and when business is tough to get?

Newspapers Canada is producing a compelling video to showcase newspaper readership in Canada and they'd like to see your newspaper in action. Capture your newspaper being read or delivered - ideally featuring your unique community or geography. Material received will be used to create an industry video to be showcased in their annual Newspaper Industry Presentation for 2013.

Submit your photos or videos by August 31, 2012. 

Manitouwadge Printers Ltd. has announced that it will stop the publication of the Echo, effective August 1, 2012. Publisher, Bunny Schermann and Editor, Scott Schermann hope to find a new owner for the 48-year-old newspaper, but if time does not merit a new purchase, they will be forced to cease publication. The last Echo printed by Manitouwadge Printers Ltd. and the Schermann's will be July 25, 2012.

Bunny will remain in Manitouwadge for the time being, and will continue to work for the new owner of the Sears Catalogue Depot. 

Newspapers Canada and Metroland Media Group are teaming up with Associated Press Media Editors (APME) to bring the renowned NewsTrain training series to Toronto on September 13-14, 2012.

The two-day program will be held at the Toronto Star Press Centre in Vaughan and will feature workshops on a variety of editorial topics including filing effective FOI requests, creating brands and reaching new audiences through social media, digital resources for mobile journalists, and planning content for multiple platforms.

By John Foust
Raleigh, NC

Most of the businesses in your town are locally ownes and operated 'Mom and Pop' establishments. That means that most of the advertisers - and prospective advertisers - in your market are small businesses. 

When it comes to marketing, these advertisers don't have access to ad agencies on Madison Avenue or number-crunching marketing officers in the home office. They depend on local sources for help. And your paper plays an important role. 

The latest issue of NewsClips is complete!

Thank you to everyone who contributed content. 

Click here to view it and learn what other members have been up to. In addition to association news, you can find helpful articles on technology, design, business and advertising. We hope you enjoy!

Here's a sneak peek at what you can find inside:

Effective July 1st, OCNA and Ad*Reach will be relocating from:

3050 Harvester Rd. Suite 103
Burlington, ON
L7N 3J1

To:

3228 South Service Rd. Suite 116
Burlington, ON
L7N 3H8

Phone numbers, fax number and e-mail addresses will remain the same. Please update your records accordingly. 

The latest issue of NewsClips is complete!

Thank you to everyone who contributed content. 

Click here to check it out. Learn what other members have been up to lately. In addition to association news you can find helpful articles on technology, design, business and advertising. We hope you enjoy!

By Ed Henninger

With the powerful design software we have at our fingertips these days, we have many more options for most design elements - even those we may consider minor parts of a page. 

That's good. 

But with the capabilities that design software gives us, even those minor elements can be tweaked, tuned, twitched and twisted. 

That's not good. 

Take, for example, a simple element like the frame on a photo. 

Newspapers Canada is now accepting submissions for the Extra Awards. Coordinated annually, this awards program honours outstanding advertising in newspapers that span all forms of media: print, online, tablet and mobile phone.

The Extra Awards are open to  creative agencies, media agencies, advertisers and newspapers (both daily and communities) from across the country. 

Don't miss your chance to enter submissions. Deadline is Friday June 29, 2012.