Omniture Inc., a leading provider of business optimization software, and comScore Inc., a leader in analyzing digital data, have announced a strategic partner relationship as of Monday this week. The two companies plan to launch a unified digital audience measurement system that will provide a single source for evaluating web analytics, and eliminate the time-consuming data collection methods publishers currently use for audience measurement.
As the newspaper industry still appears to be struggling in the U.S, one would imagine that journalism schools in that county would have lower than usual enrollments this year. However, Katherine Mangan of The Chronicle of Higher Education finds that many universities are now reporting that journalism enrollments have increased. She suggests that one reason for the increase in applications is that many courses have been revamped to incorporate new media and technology.
On Monday September 21, a number of New Yorkers were handed a fake newspaper designed to imitate the New York Post, touting the headline “We’re Screwed! By climate change.” Volunteers from the activist group known as The Yes Men distributed the fake copies at major commuter hubs in Manhattan and Brooklyn to draw attention to global warming, only days before a U.N. General Assembly on climate change.
Borrell Associates’ 2010 Local Interactive Advertising Conference, to be held in New York City on February 8-9, will address “The Business of Making Money”. Attendees will explore interactive advertising business models and strategies and learn practical solutions that will help your business.
Topics for discussion include how to turn hyperlocal news sites into profitable ventures, whether money is to be made in online directories, partnerships with local media and larger corporations (such as Google and Microsoft), driving sales, and many more.
As of Wednesday this week, all ten of Canwest’s daily newspaper websites, as well as Canada.com have gone live with mobile-optimized versions. New features were designed specifically for smartphones such as the iPhone and BlackBerry and offer ad opportunities to reach an “on-the-go audience” at the top of each page (on the mobile-version only).
Upgrade your old QuarkXPress 3, 4 or 5 to the newest version, QuarkXPress 8, by September 30, 2009 and you can save up to $500. Simply visit http://8.quark.com/quarkupgrade/ before then to update your product license for only $299!
By Jim Pumarlo
Timid editorial pages unfortunately are becoming the norm in far too many community newspapers. Even more disconcerting are those newspapers where editorial pages are largely nonexistent.
Many editors and publishers are so preoccupied with directing their print and online operations that editorial pages take the back seat. A common complaint is that they don’t have time to develop, research and produce thoughtful opinions on important issues facing their communities.
Wide variety of approaches being considered
RESTON, Va. — Nearly 60 percent of newspapers are considering initiating paid access for currently open/free news and information Web site content, according to initial results from a new survey on paid content revenue initiatives released today at The American Press Institute’s Newsmedia Economic Action Plan Conference.
On September 2, 1969, a team of researchers at the University of California, Los Angeles, watched as “two bulky computers passed meaningless test data through a 15-foot gray cable.”
After a selection process involving the submission of sample columns, the St. Catharines Standard has appointed a number of individuals living in Niagara Region to serve on the paper’s community editorial board. The group of individuals, called Niagara Voices, will provide the newspaper with feedback and write columns as a “local voice to issues of the day”.