Poynter contributor Dorian Benkoil sheds light on a new aggregation tool and real-time data collector Thoora in his article, Thoora Shows How Publishers Can Use Real-Time Audience Data for Editorial Decisions.
The Knight Digital Media Center (KDMC) is looking for attendees for its 2010 News Entrepreneur Boot Camp in May. Hoping to help the news industry transition online, the KDMC is targeting digital entrepreneurs. Expert professionals and professors will cover topics including audience development, understanding and using analytics and successful social networking models. Following its conclusion, attendees will be provided with “coaching and virtual learning” over a six-month follow-up period.
Postal subsidies from the Publications Assistance Program will end on March 31, 2010 as it is replaced by the Department of Canadian Heritage’s Canada Periodical Fund (CPF). CNA and CCNA are reminding all member publishers to submit their applications for the CPF no later that February 19, 2010. Formula funding from the CPF will not be granted in 2010-2011 if applications are not sent by this deadline.
Tim McGuire, the Frank Russell Chair of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, discusses the current debate surrounding social media site Twitter and its impact on the news industry in his article, Twitter is not killing journalism, journalists are killing journalism.
Some news organizations such as The Wall Street Journal, The Financial Times and Newsday, already have a system in place to charge readers for online access to articles on their websites. Other publishers have also begun to consider pay walls online, despite the possible risk of losing audience and advertising.
Please join us in welcoming Janet Archer to our AdReach sales team as National Accounts Manager. Janet has a wealth of experience in newspaper advertising sales having worked at newspapers in Manitoba, Saskatchewan, Port Perry and Oakville.
Janet will be working closely with Ted Brewer and Doug Sexton to sell ROP, inserts, online advertising and special sections to OCNA’s 300+ member newspapers.
The Concerned Children’s Advertisers (CCA), a non-profit group funded by 16 member companies that market and advertise products and services to children and families, has begun a new media literacy campaign in which they encourage children to think critically about the messages they receive from the media.
There is no doubt that social media has become an important element of journalism today. It encourages instantaneous communication between news outlets and the public and is now considered one of many vital news-gathering and news-delivery tools.
Since the unveiling of the Apple iPad last week, those in traditional media industries have begun to question the hype surrounding the device. Until the public demonstration by Apple CEO Steve Jobs, it had been touted as the saviour of print products, and an innovative video platform that would transform the way Internet users consume web content.
CNA and CCNA have created a fact sheet that provides an overview of outdoor advertising. It lists the strengths and weaknesses of the medium and also highlights how newspapers can be used in conjunction with outdoor to provide reminders to consumers, to launch new products or information or to boost consumer response.
A brief case study on Frito Lay, which had used both media creatively to deliver a message about solar power is also provided.