A recent report released by Borrell Associates predicts an overall slow down in interactive advertising for 2010. Though the report also indicates that smaller, local advertisers will continue to increase spending on online media next year. By the end of 2009, local online advertising sales will reach approximately $14.2 billion, a 12 per cent increase from the previous year. For 2010, the Borrell report forecasts a growth of only five per cent.
To promote coverage of the 2010 Olympics, the Globe and Mail is holding a contest that will give selected readers the opportunity to contribute photos or editorial of the Games in Vancouver. Adults aged 25 to 44 are invited to enter the ‘Journalism Dream’ contest by submitting either a recent article describing a sporting event (no longer than 500 words), or photo essay (minimum 3 photos, maximum 5) that captures the drama and passion of sports. Submissions will be accepted until November 22.
After months of negotiations with creditors, Canada's largest media company, Canwest Global Communications Corp., was no longer able to make interest payments on its $4 billion debt. On Tuesday, Canwest said that some units of the company, including Canwest Television LP (which holds Global Television, Fox Sports World, MovieTime and DejaView), and National Post Co. would be affected in order to restructure the business. The bankruptcy filing will not affect the other 10 Canadian dailies or any of the company's online businesses.
Besides the ease in which journalists can check email from sources, editors, and their colleagues when using a BlackBerry, there are a number of apps (most of which are free) that can be used that are just as convenient, and have the potential to increase productivity.
October 10 is International Newspaper Carrier Day. To show appreciation for the hard-working individuals who deliver newspapers throughout your community, the Suburban Newspapers of America (SNA) has provided free ads for your use. Simply download the ads from the SNA website and add your logo.
Find the ads here: http://www.suburban-news.org/Resources/CarrierDayAds.aspx
To kick off the pre-inaugural voyage of its newest ship, the Oasis of the Seas, Royal Caribbean International is holding a contest to recruit aspiring cruise writers from Canada, the U.S, Germany, Mexico and the U.K. The winner will set sail on the pre-inaugural voyage of the Oasis of the Seas on November 19-22 and get the chance to record his or her experiences on the ship’s website.
Print in the Mix conference and tradeshow Marketers, graphic designers, production managers, and anyone involved in the creation or purchase of print media are encouraged to attend Canadian Printer’s national conference and tradeshow, Print in the Mix is in Toronto on October 8, 2009. This year’s theme is “I NEED IT YESTERDAY!” with a focus on the rapid changes of business and marketing in the print industry.
After an internal e-mail between staff at the Associated Press was accidentally released on the AP News Feed on Sunday, the company blamed “human error and a technical glitch.” The e-mail in question was one containing reporters’ notes on the coverage of the arrest of film director Roman Polanski, including information on a scheduled press conference and other speculative comments.
By Jim Pumarlo
How many editors have been challenged to present balanced reporting of labor disputes? It’s often a predicament, as usually one side – the union – does all the talking, and the other side – the management – largely remains mum. The dynamics make it terribly difficult to give fair, ongoing coverage in what can be a weeks-long confrontation.
Anne Lannan, OCNA’s recently appointed Executive Director, today celebrated her 20th anniversary at the association with a staff luncheon. She began at the association as Member Services Coordinator responsible for the writing and production (the old-fashioned way) of News Clips and the production of the weekly Network Classified Advertising program.