OCNA Executive Director hits 20 year milestone

Anne Lannan, OCNA’s recently appointed Executive Director, today celebrated her 20th anniversary at the association with a staff luncheon. She began at the association as Member Services Coordinator responsible for the writing and production (the old-fashioned way) of News Clips and the production of the weekly Network Classified Advertising program.

 

Newspapers help Nanaimo kids learn to love reading

Teachers at the Junior Learning Alternative School (JLA) in Nanaimo, British Columbia, are using their local newspaper as a teaching tool to help youth improve their literacy skills. Due to a lack of resources including textbooks and other written materials, the school offers a Newspapers in Education Program for students aged 12-16, where copies of the Nanaimo Daily News are brought into classrooms each day to be read and to encourage the discussion of topics relevant to youth in the area.

 

Omniture and comScore announce partnership

Omniture Inc., a leading provider of business optimization software, and comScore Inc., a leader in analyzing digital data, have announced a strategic partner relationship as of Monday this week. The two companies plan to launch a unified digital audience measurement system that will provide a single source for evaluating web analytics, and eliminate the time-consuming data collection methods publishers currently use for audience measurement.

 

Revamped Journalism courses attract hordes of students in U.S

As the newspaper industry still appears to be struggling in the U.S, one would imagine that journalism schools in that county would have lower than usual enrollments this year. However, Katherine Mangan of The Chronicle of Higher Education finds that many universities are now reporting that journalism enrollments have increased. She suggests that one reason for the increase in applications is that many courses have been revamped to incorporate new media and technology.

 

Fake New York Post draws attention to global warming

On Monday September 21, a number of New Yorkers were handed a fake newspaper designed to imitate the New York Post, touting the headline “We’re Screwed! By climate change.” Volunteers from the activist group known as The Yes Men distributed the fake copies at major commuter hubs in Manhattan and Brooklyn to draw attention to global warming, only days before a U.N. General Assembly on climate change.

 

Borrell Associates announces conference in NYC

Borrell Associates’ 2010 Local Interactive Advertising Conference, to be held in New York City on February 8-9, will address “The Business of Making Money”. Attendees will explore interactive advertising business models and strategies and learn practical solutions that will help your business.

 

Topics for discussion include how to turn hyperlocal news sites into profitable ventures, whether money is to be made in online directories, partnerships with local media and larger corporations (such as Google and Microsoft), driving sales, and many more.

Canwest dailies go mobile

As of Wednesday this week, all ten of Canwest’s daily newspaper websites, as well as Canada.com have gone live with mobile-optimized versions. New features were designed specifically for smartphones such as the iPhone and BlackBerry and offer ad opportunities to reach an “on-the-go audience” at the top of each page (on the mobile-version only).

 

Attention all Quark users!

Upgrade your old QuarkXPress 3, 4 or 5 to the newest version, QuarkXPress 8, by September 30, 2009 and you can save up to $500. Simply visit http://8.quark.com/quarkupgrade/ before then to update your product license for only $299!

 

Jim Pumarlo: Energize editorial pages with point/counterpoint

By Jim Pumarlo

 

Timid editorial pages unfortunately are becoming the norm in far too many community newspapers. Even more disconcerting are those newspapers where editorial pages are largely nonexistent.

 

Many editors and publishers are so preoccupied with directing their print and online operations that editorial pages take the back seat. A common complaint is that they don’t have time to develop, research and produce thoughtful opinions on important issues facing their communities.

 

Most newspapers now actively considering paid access options for Web content

Wide variety of approaches being considered


RESTON, Va. — Nearly 60 percent of newspapers are considering initiating paid access for currently open/free news and information Web site content, according to initial results from a new survey on paid content revenue initiatives released today at The American Press Institute’s Newsmedia Economic Action Plan Conference.

 

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