By Patrick Tinney
Centroid Training & Marketing
"Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one's ideas, to take a calculated risk - and to act." - André Malraux, French Historian, Novelist & Statesman
There is almost always risk in business negotiations. The question is whether it is a negative risk or positive risk. If there is no risk in a negotiation then we are all just buying and selling stuff at market rates or at rates with unknown mark-ups.
It's that time once again - the Ontario Community Newspapers Foundation (OCNF) is pleased to launch the Student Distance Placement Program.
In an effort to facilitate the endurance and continued growth of the Ontario community newspaper industry, this program provides much-needed funding to undergraduate Journalism students entering into a co-op or internship at a community newspaper. OCNF’s intent is to attract talented up-and-coming journalists to the industry as a viable and long-term career option, and to provide a valuable educational experience to aspiring journalists who, without adequate funding, would otherwise not have the opportunity to do so.
Just a reminder that the nomination deadline for the 2012 Junior Citizen of the Year Awards is on Friday, November 30. With less than a month to go, OCNA asks that our member papers continue to support the program by publishing the display ads that have been provided through our Ad*Reach advertising service as well as editorials calling for nominations.
OCNA is also encouraging members to nominate deserving youth in their own communities who are:
"Do you see designs," the publisher asked, "where credit is given to the designer?
"I'm trying to encourage our designers to step up and use their creativity a bit more. We always have bylines for reporters. Does anything do something on a special layout like, 'Designed by Joe Smith?' I thought it might be great to give some credit and a good chance for the designers to take more ownership."
Newspapers Canada (a joint initiative of CCNA and the Canadian Newspaper Association) has developed an advertising campaign which highlights the strength of the newspaper industry.
The campaign features light-hearted ads with facts about newspaper readership. Many advertisers may not realize that 80% of Canadians read a newspaper each week.
We are encouraging our members to run these ads in your print and online publications.
Newspapers Canada is currently looking for experienced industry professionals to serve as judges for their Canadian Community Newspaper Awards (CCNAwards) and Great Idea Awards. If you or someone you know would be interested in judging, click here to download the nomination form and fax your completed form to the Newspapers Canada office at 416-923-7206 by Friday November 30th, 2012.
Once again we received great news items from our members and we're excited to share them with you. In addition to association news, the October issue of NewsClips is full of helpful articles on technology, design, business and advertising.
Click here to check it out.
By John Foust
Golf magazine runs features which focus on problems and solutions in golf swings. It's a good way for duffers - as well as experienced golfers - to improve specific elements of their games.
In the spirit of improving our advertising swing, let's apply this concept to the ad business. Here's a look at two problem areas - one involving a sales presentation, and one involving a challenging creative situation.
We have decided to combine both August and September into one jam-packed newsletter. A lot has happened since July and this issue of NewsClips is full of information.
Click the link below and learn what other members have been up to lately. In addition to association news you can find articles on technology, design, business and advertising. We hope you enjoy!