Advertising Training - Direct Response Print and Digital Ads Certificate Program

 

OCNA has teamed up with OnlineMediaCampus to help the association fulfill its mission of providing affordable and relevant training to members. The following is a 3 session Print and Digital Ads Certificate Program. 

 

Certificate Program: Print & Digital Response Advertising
Session Dates: June 6, June 20, July 11
Registration Deadline: May 30
Course Price: $79 per person (webinars are not available individually)

 

Over the years, 'Direct Response' PRINT and Digital Advertising has consistently shown its ability to generate significantly larger numbers of leads and sales than does traditional image or product and price advertising.

Reminder: New Address for OCNA and Ad*Reach

We have noticed that some of the mail being delivered still has the old address for the Ontario Community Newspapers Association and Ad*Reach.

 

Please be sure to update your system immediately as mail will soon be returned to sender. 

 

Ontario Community Newspapers Association (OCNA/Ad*Reach)
3228 South Service Rd. Ste 116
Burlington, On L7N 3H8

Ad*Reach's New Campaign Calculator

 

The OCNA and Ad*Reach are excited to announce the relaunch of the advertising Campaign Calculator

 

This tool is free for users and provides a central resource for media planners to select from more than 350 community newspapers and regional newspaper bundles in Ontario, Nunavut/Northwest Territories and Quebec English-language papers. 

 

OCNA and Ad*Reach Join the Twitter World

Are you on Twitter? We are!

 

OCNA and Ad*Reach are very excited to announce the creation of a Twitter account.  If your newspaper or organization is represented on the social media site, we'd like to connect with you.

 

Follow us @OCNAAdReach for industry updates, upcoming events, association changes and more! 

Founder of Mildmay Town Crier Passes Away

John Hafermehl, founder and publisher of the Mildmay Town Crier passed away on May 10 at the age of 78.

 

Many community members remember him fondly.  He had a big heart and a passion for the little town and community of Mildmay. 

 

In an article written by Laura MacDuff and published by the Hanover Post, many reminisced memories of John. 

 

Join OCNA on Facebook

OCNA is inviting all members to visit its Facebook page. Click here to find us and become a fan today. 

 

Weekly updates include association news, industry related topics, events, photos and more! 

 

Let's connect together. 

 

Newspapers Canada's Annual Snapshot on Community Newspapers

How many community newspapers were there across Canada in 2012? How many copies were circulated each week? Newspapers Canada recently updated the annual Snapshot on Community Newspapers fact sheet, providing answers to these questions.

 

Snapshot 2012 features data on community newspaper circulation, readership, advertising, ownership and more. It provides an overview of the industry and highlights the strength of community newspapers.

 

OCNA Wants to Hear From You

Keep us posted with updates at your newspaper and we will share it with over 300 community newspapers across the province through NewsClips, the monthly publication of the OCNA or on our website. 

 

Feel free to tell us a little bit about new employees you've hired. Has someone at your paper recently retired?  Have you recently received recognition from the industry or your community? Have you done anything different - new special features or editions? 

 

Pictures say a thousand words and are always welcome. 

2013 CCNA Award Winners Announced

Congratulations to OCNA members who took home some hardware after the 2013 Canadian Community Newspaper Award winners were announced during the INK+BEYOND newspaper conference in Ottawa on May 2.

 

Below is a list of OCNA members who received awards:

TwoGreySuits: Exactly What Does HR Do Anyway?

This article is part of the TwoGreySuits "Employee Performance Management" Series and is offered by our partner, the TwoGreySuits HR Power Centre as a service to our members.

 

What exactly does HR do anyway? I pose this question because I know from many years of experience it is not at all clear to many people in business. It is interesting to see as consultants to management that very often even senior managers really do not have a good grasp on what an HR Mgmt. function can/should do in a business. In many cases, less seasoned or incompetent 'HR Professionals' have given the profession a poor name by exercising their 'power' to be the 'HR Police' in a business, essentially telling managers what they can and can't do when it comes to dealings with employees.

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