Ad*Reach
Planning and executing community newspaper campaigns with one call and one invoice.
Community newspapers are the custodians of history across all communities in Ontario. They deliver unique content specific to the local markets they cover. There are 117 newspapers, all members of the Ontario Community Newspapers Association (OCNA), available through Ad*Reach.
All OCNA member newspapers can be purchased easily through one call to Ad*Reach. We are a turnkey operation, offering planning, booking, material delivery and invoicing for all 117 newspapers. Our team of experienced media staff can help you with your display advertising, classified display, inserts and press release campaigns.
Display Advertising
Display advertising, which is also referred to as run-of-press (ROP) or on-page, is the best-known newspaper advertising option. Display advertising allows for short deadlines and proximity to editorial , which enhances visibility. The effectiveness of display advertising can be increased through the use of colour, a special section, or an advertorial. Ad*Reach can help to get your message out across the province or to just one community, and makes display advertising a very flexible and cost effective medium.
Inserts
Inserts, which are also called free-standing-inserts (FSI) or flyers, are the fastest growing type of newspaper advertising, and for very good reason. With inserts, advertisers can have complete control of the production process, coupled with the ability to target specific neighbourhoods. With the growing use of combining newspaper distribution data and census data, much more sophisticated media campaigns are possible. Ad*Reach has the ability to provide clients a range of distribution options and tools to maximize the advertising investment.
Press service distribution, including press releases, public service announcements, and features, is a very affordable way to get your message to our readers through a very trusted source, their community newspaper. Editors are always looking for interesting stories that affect their local communities; making press services a win-win program for advertisers and newspapers. Our press service distribute your releases to 200+ community newspapers in Ontario, with a circulation of over one million. All releases are sent directly to editors and production coordinators each week by e-mail, and available for 12 weeks on the OCNA web site. OCNA does not guarantee pickup and does not monitor the service.
The Ontario Community Newspapers Association is pleased to offer a cost effective means to reach Ontarians with this business sized card display advertising program. It is designed for companies who wish to begin display advertising in a modest way. For more information contact us at 416-923-7724 ext. 4423.
For any questions, please reach out to:
Irene Patterson
416-923-7724 ext. 4422