OCNA Webinar Series
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Upcoming Webinars:
Online Media Campus
Winning the Talent War
Thursday, November 17, 2022
2:00 pm - 3:00 pm (EST)
$35 USD
Presented by Jeff Butler
Have you ever struggled to recruit the right person for your team? And if you were able to find them, was it even more difficult to keep them? More than ever before, talent is in peak demand and companies are having to completely change the way they view human capital in order to stay competitive. In this program you will hear up-to-the-minute data and case studies presented by author Jeff Butler on how organizations are winning the war for talent. Jeff has helped dozens of companies on winning the war for talent and has seen unusual and ground-breaking ways to attract talent that some employers are chasing after.
- Discover the 3 phases of employee recruitment - attention, interest, commitment
- Hear about best practices of screening employees for maximum future performance
- Techniques to spot effective succession planning
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Newspaper Academy
Kevin Slimp - Getting Your Money's Worth From Adobe Acrobat
Thursday, November 10, 2022
3:00pm - 4:10 pm EST
$69 USD
If you're like most editors or designers, you've learned enough about Adobe Acrobat to make (hopefully) good PDF files of your ads, and probably not a lot more. In this session, Kevin Slimp - who started this whole newspaper PDF process - will teach attendees how to carry out many important functions in Adobe Acrobat.
Here are just a few of the many skills Kevin will cover:
- Creating perfect PDF files for printing on newspaper presses (or for higher quality printing)
- Editing text, graphics, colours and other items in PDFs you receive from others
- Creating forms in Acrobat
- Creating forms with digital signatures to be signed by your clients
- Using security in PDF files for password protection
- Fixing typos in a flash
- and much more!
Don't miss the opportunity to learn about PDFs from the Guru himself. Bring two pens. You'll need them!
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com
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Business Innovation Fund Webinar
Presented by: Josee Shank, Manager of the Business Innovation Program, Canada Periodical Team
Previously Held May 19, 2022
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
The Community Newspaper - Business Innovation component of the Canada Periodical Fund is designed to provide eligible Canadian publishers of print community newspapers and digital-only community newspapers with the financial support for projects that help produce and distribute high-quality, Canadian editorial content for Canadian readers.
For print and digital-only community newspapers, funding is granted through the approval of a project proposal based on the eligibility criteria of the program. The Business Innovation – Community Newspaper component is a competitive process and funds are limited.
Eligible publishing firms
- To be eligible for funding, publishing firms must meet all of the following requirements:
- be in operation throughout the application process and until the completion of the project;
- be majority owned and controlled by Canadians;
- be private-sector entities, including corporations, not-for-profit organizations, partnerships and sole proprietorships (Note: All applicants must have a Business Number (BN)); and
- have their principal place of business in Canada.
Eligible periodicals
- To be eligible for funding, periodicals must meet the following requirements:
- Print community newspapers:
- Have published between two and 52 regular issues and no more than 56 issues during the financial year, including special issues; and
- Have sold at least 3,500 paid copies through subscription copies and single-copy/newsstand copies during the financial year.
- Official language minority, Indigenous, ethnocultural and LGBTQ2+ community newspapers must have sold at least 2,000 paid copies during the financial year.
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Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
Previously Held
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
- Orientation
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