OCNA Webinar Series
Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
Previously Held
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
- Orientation
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OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Upcoming Webinars:
Online Media Campus
The Value of an Integrated Media Plan
Thursday September 23, 2021
2-3PM (EDT)
$35 USD
Presented by Korena Keys of Key Media Solutions
As an executive in the newspaper industry, it is imperative that you understand the value of an integrated media plan. In this workshop, Korena Keys will share data on the impact it can deliver and provide you tools that will help you deepen your client relationships through a holistic approach to selling your products.
Tools for Trust: A Guide To Connecting With Your Audience
Friday, October 8, 2021
2-3PM (EDT)
$35 USD
Presented by Talia Stroud of Center for Media Engagement
News distrust is a pressing problem – but there are steps your newsroom can take to better connect with readers and gain their confidence. The Center for Media Engagement has collaborated with newsrooms across the country to identify concrete actions news organizations can take to address trust issues.
This webinar will provide newsrooms with research-backed guidance on topics including:
- How to explain your reporting process in a way that builds trust
- Addressing common reader concerns in a story
- How supporting your comment moderators affects trust
- Bridging divides with disinvested audiences
Register by October 5
Click here to register
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Newspaper Academy
Mastering Photoshop Tools You Never Had Time to Learn
Thursday October 7, 2021
2:00 pm - 3:30 pm EDT
$89 $69 USD
90 Minutes! Bring two pens!
No wonder they call Kevin Slimp “Guru.” He’s been training designers to use applications and tools since the mid 90s and Photoshop is the software he’s been teaching for more years than any other. You’ll leave this webinar with skills you probably didn’t even know were possible.
Here are just a few of the topics Kevin will cover in this session:
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The various selection tools (including the newest ones) & how to make precise selections
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Transform tools that come in really handy: warp, perspective, distort
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Healing and Patch tools
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Various Content Aware Tools
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Clone Stamp & Pattern Stamp Tools
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History Brush Tool
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Pen Tools
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Custom Shape Tool
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Ruler Tool (for aligning images) and Color Sampler Tool
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Color Adjustment Tools
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Type Tools (and converting type to other formats for special effects)
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Layer Styles & Effects
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AND MUCH MORE!
Bring two pens. You’ll need them!
Other upcoming Newspaper Academy webinars:
Page & Ad Layout in Affinity Publisher (The Basics) - Friday October 22, 2021
Introduction to Adobe Illustrator for Newspapers & Magazines - Friday November 12, 2021
Learning to Create and Export Tags in InDesign - Thursday January 6, 2022
From Zero to Hero! Become a Photoshop Guru - February 4, 2022
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com