OCNA Webinar Series
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Upcoming Webinars:
Online Media Campus
Covering Opioid Lawsuits Settlements in Your Community
Thursday, May 25, 2023
2:00 pm - 3:00 pm (EST)
$35 USD; $45 after deadline (May 22)
Presented by Jonathon JK Stoltman and Ashton Marra
In 2023, one of the biggest stories journalists across the U.S. will be covering is the millions of dollars being distributed from settlements of lawsuits against opioid manufacturers, distributors and pharmacies. These are dollars that city, county and/or state policymakers will be charged with spending to mitigate the harms of the opioid epidemic in communities big and small. But this story won't come and go. Over the next 18 years, local journalists will be tasked with covering how the money is spent and holding their community leaders accountable for their choices.
In this training, journalists will be provided with a brief history of the lawsuits and the subsequent settlements from which this money is being distributed. We'll review the resources that already exist to help you cover these stories, review the questions you should be asking now, discuss how solutions-focused stories can benefit your community and look to the future - with story ideas and sources that can help you continue to cover this developing story.
Whether you're the only reporter in your newsroom or one of many, this training will help journalists at any level tackle these critical stories today.
New Business Development Secrets
Thursday, June 15, 2023
2:00 pm - 3:00 pm (EST)
$35 USD; $45 after deadline (June 12)
Presented by Ryan Dohrn
Create and Execute Your Top 20 HOT LIST! This workshop is all about new business development. Learn proven and tested sales strategies to secure more meetings with the right people so you grow your bottom line NOW! Pump up your sales calls/meeting numbers by 25-35% in the next 30 days.
Prospecting in today's anti-traditional media environment is tough. Ryan will show you how to prospect and handle no less than 20 new clients in the next 30 days. He will dig deep and explain why most clients will not agree to meet you. Then he will share the exact prospecting templates he uses in his emails and voice mails to grab the clients' attention and convert them into a meeting. Plus, you will learn how to take 10 of your top 20 and create a simple marketing plan to entice them into paying attention to you.
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Newspaper Academy
Increase Revenue by Designing More Effective Ads
Thursday, June 22, 2023
3:00pm - 4:10 pm EDT
$69 USD
You asked for it, and now you have it! One of our most popular webinars in 2022 is updated with new information for 2023 in Kevin Slimp's Creating More Effective Ads to Increase Ad Revenue. Kevin is back to help your newspaper improve its ad creation and increase revenue.
Kevin will cover the things you need to know to "up" your ad creation, meaning more effective ads and happier advertisers. He'll discuss issues your sales reps should discuss with customers about their ads. Kevin will look into technical and design skills your design staff needs to know.
This session is for both ad reps and designers and there's plenty of information to keep everyone writing notes nonstop.
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com
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Business Innovation Fund Webinar
Presented by: Josee Shank, Manager of the Business Innovation Program, Canada Periodical Team
Previously Held May 19, 2022
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
The Community Newspaper - Business Innovation component of the Canada Periodical Fund is designed to provide eligible Canadian publishers of print community newspapers and digital-only community newspapers with the financial support for projects that help produce and distribute high-quality, Canadian editorial content for Canadian readers.
For print and digital-only community newspapers, funding is granted through the approval of a project proposal based on the eligibility criteria of the program. The Business Innovation – Community Newspaper component is a competitive process and funds are limited.
Eligible publishing firms
- To be eligible for funding, publishing firms must meet all of the following requirements:
- be in operation throughout the application process and until the completion of the project;
- be majority owned and controlled by Canadians;
- be private-sector entities, including corporations, not-for-profit organizations, partnerships and sole proprietorships (Note: All applicants must have a Business Number (BN)); and
- have their principal place of business in Canada.
Eligible periodicals
- To be eligible for funding, periodicals must meet the following requirements:
- Print community newspapers:
- Have published between two and 52 regular issues and no more than 56 issues during the financial year, including special issues; and
- Have sold at least 3,500 paid copies through subscription copies and single-copy/newsstand copies during the financial year.
- Official language minority, Indigenous, ethnocultural and LGBTQ2+ community newspapers must have sold at least 2,000 paid copies during the financial year.
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Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
Previously Held
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
- Orientation
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