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Home/Member Services/Training & Education/Webinar Series Print This Page

Webinar Series


Guidelines for Hiring and Compensating Ad Sales Personnel

Presented by: Caroline Medwell, OCNA Executive Director

Held: Wednesday, September 30, 2020 1pm - 2pm


This webinar will include the following:

  • Setting goals: trends, forecasts and investment levels
  • Defining targets and territories
  • Designing compensation plans: commissions, base, incentives, expenses, bonuses
  • Job description 
  • Expectations for the position
  • Interview Questions
  • Offer Letter
  • Orientation

If you missed this webinar, please click on the link below to view the recorded version. 


Click here to view webinar recording.


Click here to view power point presentation.



OCNA has teamed up with the Online Media Campus to help the association fulfill its mission of providing affordable and relevant training to members. 

Upcoming Webinars:


Online Media Campus


Think COVID Flattened Your Classifieds? Think Again.

Thursday, July 16, 2020

1PM - 2PM


In This Webinar…

Newspapers have weathered many challenges, from Craigslist, the Great Recession, now COVID 19. Is there a way to save your Classified revenue? Yes there is a way, but you have to be willing to fight the fight.  Please join me for a check list of what must be done to rebuild your classifieds and make them an important part of your newspaper again. No mask required.


About The Presenter…

Janet DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. She is a graduate of San Jose University with a degree in advertising and marketing and has completed all course work towards a master’s of science in mass communications.


DeGeorge is a former vice president of the Western Classified Advertising Association, a key speaker at regional and national advertising conferences and has produced numerous articles and webinars regarding classified advertising. DeGeorge has been president of Classified Executive Training & Consulting since 2001. She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.


Click here to register. 




Keeping Up With Digital Trends In 2020

Thursday, July 23, 2020

1PM - 2PM


In This Webinar…

At the start of this year, Tyson identified 16 trends to watch for in 2020. Now that we’re halfway through a year of dramatic and unexpected events, let’s check in to see how these 16 trends impact the work journalists are doing. We’ll also explore trends that have emerged as a result of the COVID-19 pandemic and seek to understand how they will affect our newsrooms and audiences in the months ahead. 


About The Presenter…
Tyson Bird is from Sandpoint, Idaho and studied journalism graphics and entrepreneurial management at Ball State University. Bird currently works for Texas Highway Magazine in Austin, Texas as a digital strategy manager. He creates digital experiences that get audiences excited about travel and tourism in the great state of Texas. Bird loves talking about the many intersections of design, product and our world.

Click here to register.


Ontario Community Newspapers Association

37 Front Street E, Suite 200


Toronto, ON M5E 1B3
Tel: 416-923-7724
Email: info@ocna.org

Departments

Executive Director - ext. 4428
Better Newspaper Awards - Conferences Training - ext. 4432
Junior Citizens Awards/Communications - ext. 4439
Network Advertising - ext. 4423
Accounts Payable/Receivable Newsprint Sales - ext. 4423

 

 

Reciprocal Insurance (CNRIE) - ext. 4423
Website & Technical Inquiries - ext. 4439

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