OCNA Webinar Series
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Upcoming Webinars:
Online Media Campus
Scoring Big in Times of Economic Uncertainty
Thursday, October 6, 2022
2:00 pm - 3:00 pm (EDT)
$35 USD
Presented by Ben Bouslog and Ken Campbell, AdCellerant
This webinar, which will have a FOOTBALL THEME, will give you the "Xs & Os" on how to score BIG on the advertising field. At AdCellerant, the pandemic and the uncertainty of 2020 created a unique challenge for our print partners. We will open the playbook to our winning strategies that helped many partners not only survive - but THRIVE through that difficult time.
- Assessing/accepting the field conditions (economic field)
- Understanding your opponent (local competition)
- The all important running game (Local SEO)
- The passing game - when to throw short and when to go long! (Small Device-ID campaigns vs Full Omnichannel Approach)
- Crucial 2nd half adjustments (When to modify the sales game plan)
- Football needs cheerleaders (Cheering on successes and multiplying them)
Syncing Print with Digital Subscribers
Thursday, October 13, 2022
2:00 pm - 3:00 pm (EDT)
$35 USD
Presented by Matt Larson, President & CEO of Our-Hometown.com
Subscribers are looking for a seamless user experience across platforms. Many newspaper publishers are focused on increasing digital usage for print subscribers and vice versa.
In this webinar, Matt Larson of Our Hometown will discuss some of the tools being used by newspaper publishers to increase digital usage for print subscribers and vice versa. He will focus on one new technology for syncing Naviga's CircPro print subscribers with digital memberships on WordPress.
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Newspaper Academy
Kevin Slimp - Relearning or Learning Many of the InDesign Tools
Friday, October 14, 2022
11:00am - 12:10 pm EST
$69 USD
Kevin Slimp worked with the team at Adobe during the development of InDesign in the mid and late 1990s and was one of the first to teach the applications immediately after it was released to the public. His first class was for a group of 99 newspapers designers in Phoenix, Arizona.
There's so much to InDesign that most folks learn on their own and never get a grip on many of the basic tools that make the application so powerful. During this session, Kevin will look at many of the tools (in the toolbars, menus, and other places) that often get overlooked by InDesign users.
This session will be especially useful for veteran or novice InDesign users, with plenty of information to give everyone more InDesign tools for their arsenals.
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com
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Business Innovation Fund Webinar
Presented by: Josee Shank, Manager of the Business Innovation Program, Canada Periodical Team
Previously Held May 19, 2022
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
The Community Newspaper - Business Innovation component of the Canada Periodical Fund is designed to provide eligible Canadian publishers of print community newspapers and digital-only community newspapers with the financial support for projects that help produce and distribute high-quality, Canadian editorial content for Canadian readers.
For print and digital-only community newspapers, funding is granted through the approval of a project proposal based on the eligibility criteria of the program. The Business Innovation – Community Newspaper component is a competitive process and funds are limited.
Eligible publishing firms
- To be eligible for funding, publishing firms must meet all of the following requirements:
- be in operation throughout the application process and until the completion of the project;
- be majority owned and controlled by Canadians;
- be private-sector entities, including corporations, not-for-profit organizations, partnerships and sole proprietorships (Note: All applicants must have a Business Number (BN)); and
- have their principal place of business in Canada.
Eligible periodicals
- To be eligible for funding, periodicals must meet the following requirements:
- Print community newspapers:
- Have published between two and 52 regular issues and no more than 56 issues during the financial year, including special issues; and
- Have sold at least 3,500 paid copies through subscription copies and single-copy/newsstand copies during the financial year.
- Official language minority, Indigenous, ethnocultural and LGBTQ2+ community newspapers must have sold at least 2,000 paid copies during the financial year.
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Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
Previously Held
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
- Orientation
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