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Home/Member Services/Training & Education/Webinar Series Print This Page

OCNA Webinar Series


OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members. 

Upcoming Webinars:


Online Media Campus


Winning the Talent War

Thursday, November 17, 2022
2:00 pm - 3:00 pm (EST)

$35 USD

Presented by Jeff Butler


Have you ever struggled to recruit the right person for your team? And if you were able to find them, was it even more difficult to keep them? More than ever before, talent is in peak demand and companies are having to completely change the way they view human capital in order to stay competitive. In this program you will hear up-to-the-minute data and case studies presented by author Jeff Butler on how organizations are winning the war for talent. Jeff has helped dozens of companies on winning the war for talent and has seen unusual and ground-breaking ways to attract talent that some employers are chasing after.


  • Discover the 3 phases of employee recruitment - attention, interest, commitment
  • Hear about best practices of screening employees for maximum future performance
  • Techniques to spot effective succession planning

Click HERE to register


To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com



Newspaper Academy


Kevin Slimp - Getting Your Money's Worth From Adobe Acrobat

Thursday, November 10, 2022

3:00pm - 4:10 pm EST

$69 USD


If you're like most editors or designers, you've learned enough about Adobe Acrobat to make (hopefully) good PDF files of your ads, and probably not a lot more. In this session, Kevin Slimp - who started this whole newspaper PDF process - will teach attendees how to carry out many important functions in Adobe Acrobat.


Here are just a few of the many skills Kevin will cover:


  • Creating perfect PDF files for printing on newspaper presses (or for higher quality printing)
  • Editing text, graphics, colours and other items in PDFs you receive from others
  • Creating forms in Acrobat
  • Creating forms with digital signatures to be signed by your clients
  • Using security in PDF files for password protection
  • Fixing typos in a flash
  • and much more!


Don't miss the opportunity to learn about PDFs from the Guru himself. Bring two pens. You'll need them!


Click HERE to register


To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com


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Business Innovation Fund Webinar

Presented by: Josee Shank, Manager of the Business Innovation Program, Canada Periodical Team 

Previously Held May 19, 2022


If you missed this webinar, please click on the link below to view the recorded version. 

Click here to view webinar recording.

Click here to view power point presentation.


The Community Newspaper - Business Innovation component of the Canada Periodical Fund is designed to provide eligible Canadian publishers of print community newspapers and digital-only community newspapers with the financial support for projects that help produce and distribute high-quality, Canadian editorial content for Canadian readers.


For print and digital-only community newspapers, funding is granted through the approval of a project proposal based on the eligibility criteria of the program. The Business Innovation – Community Newspaper component is a competitive process and funds are limited.


Eligible publishing firms

  • To be eligible for funding, publishing firms must meet all of the following requirements:
  • be in operation throughout the application process and until the completion of the project;
  • be majority owned and controlled by Canadians;
  • be private-sector entities, including corporations, not-for-profit organizations, partnerships and sole proprietorships (Note: All applicants must have a Business Number (BN)); and
  • have their principal place of business in Canada.

Eligible periodicals

  • To be eligible for funding, periodicals must meet the following requirements:
  • Print community newspapers:
  • Have published between two and 52 regular issues and no more than 56 issues during the financial year, including special issues; and
  • Have sold at least 3,500 paid copies through subscription copies and single-copy/newsstand copies during the financial year.
  • Official language minority, Indigenous, ethnocultural and LGBTQ2+ community newspapers must have sold at least 2,000 paid copies during the financial year.



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Guidelines for Hiring and Compensating Ad Sales Personnel

Presented by: Caroline Medwell, OCNA Executive Director

Previously Held


If you missed this webinar, please click on the link below to view the recorded version. 

Click here to view webinar recording.

Click here to view power point presentation.


This webinar included the following:

  • Setting goals: trends, forecasts and investment levels
  • Defining targets and territories
  • Designing compensation plans: commissions, base, incentives, expenses, bonuses
  • Job description 
  • Expectations for the position
  • Interview Questions
  • Offer Letter
  • Orientation


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Ontario Community Newspapers Association

Box #348

6-1500 Upper Middle Rd. W.

Oakville, ON L6M 0C2
Tel: 416-923-7724
Email: info@ocna.org

Departments

Executive Director - 905-902-4957

Ad*Reach - ext. 4423

Better Newspaper Awards - Conferences Training - ext. 4432
Junior Citizens Awards/Communications - ext. 4432



Accounts Payable/Receivable - ext. 4423

Reciprocal Insurance (CNRIE) - ext. 4423
Website Inquiries - ext. 4432

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