Webinar Series
OCNA has teamed up with the Online Media Campus to help the association fulfill its mission of providing affordable and relevant training to members.
Upcoming Webinars:
Online Media Campus
Think COVID Flattened Your Classifieds? Think Again.
Thursday, July 16, 2020
1PM - 2PM
In This Webinar…
Newspapers have weathered many challenges, from Craigslist, the Great Recession, now COVID 19. Is there a way to save your Classified revenue? Yes there is a way, but you have to be willing to fight the fight. Please join me for a check list of what must be done to rebuild your classifieds and make them an important part of your newspaper again. No mask required.
Janet DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. She is a graduate of San Jose University with a degree in advertising and marketing and has completed all course work towards a master’s of science in mass communications.
DeGeorge is a former vice president of the Western Classified Advertising Association, a key speaker at regional and national advertising conferences and has produced numerous articles and webinars regarding classified advertising. DeGeorge has been president of Classified Executive Training & Consulting since 2001. She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.
Keeping Up With Digital Trends In 2020
Thursday, July 23, 2020
1PM - 2PM
In This Webinar…
At the start of this year, Tyson identified 16 trends to watch for in 2020. Now that we’re halfway through a year of dramatic and unexpected events, let’s check in to see how these 16 trends impact the work journalists are doing. We’ll also explore trends that have emerged as a result of the COVID-19 pandemic and seek to understand how they will affect our newsrooms and audiences in the months ahead.