OCNA Webinar Series
Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
If you missed this webinar, please click on the link below to view the recorded version.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Online Media Campus
Seeing the Whole Community
Thursday, November 11, 2021
Presented by Val Hoeppner, Media Consultant
Communities, readers and audiences want to see themselves reflected in your news coverage. Not just through words and stories, but also through the visuals, photos, art and designs in your various print and digital products. Doing so requires you to look, listen and learn.
This session will help editors and reporters cover their whole community. Topics include visual inclusion, intention and diversity as well as making tough visual calls.
Register by November 8
Reviving Newspapers in Digital News Deserts
Thursday, November 18, 2021
Presented by Matt Larson of Our Hometown
The digital landscape is analogous to the Great Plains of 19th century middle America. If you try to build a farm (website) without a clear path to the railroad (Google/Facebook), then there is no practical way of developing a sustainable town (digital business).
In this webinar, Our Hometown CEO, Matt Larson, will present the steps needed to forge and maintain digital channels to the major internet platforms, where the newspaper's audience has already assembled. Learn how to:
- Help Google index your site
- Get headlines to appear ion Google News
- Direct traffic from Facebook to your website
- Keep readers engaged on the website longer
Register by November 15
7 Ways to Get 25% More From Every Advertiser: Compare, Contrast, Close!
Thursday, December 9, 2021
Presented by Ryan Dohrn of Brain Swell Media
We've all heard it before: No budget. Or, we are moving in a different direction. So, how do you sell past these objections and get more ad dollars than ever before? Compare, consult and conquer! Ad sales advisor, Ryan Dohrn, will show you a daring and inventive way to ethically share what competitive advertisers are doing in the market to draw out money from those reluctant advertisers that give us the same lame excuses. COMPARE them to others in their category that are doing great. CONSULT with them on how to be bigger and better. Then, CONQUER the close by showing the advertiser how to dominate the companies they hate most...their competition. The is an advanced selling workshop that has received a five-star review from more than 1,000 salespeople.
Register by December 6
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Introduction to Adobe Illustrator for Newspapers & Magazines
Friday, November 12, 2021
11:00 am - 12:15 pm EST
$89 $69 USD
Adobe Illustrator is one of those applications that a lot of designers "fiddle" with, but never take the time to learn. During this 75 minute class, you will learn to use many of the tools available in this incredible application. You will be designing logos, ads and other designs in no time!
Let's face it, you've got Illustrator in your Applications folder. It's time to learn to create ads and more using Adobe Illustrator!
Advanced InDesign: Unlocking the Mysteries of Data Merge and Tables
Friday, December 3, 2021
12:00 pm - 1:00 pm EST
$89 $69 USD
Two of the most important tools in InDesign are Data Merge and Tables. Knowing how to use these proficiently will decrease your production time significantly in the long run. However, most InDesign users know very little, if anything about the use of tables and data merge.
In this session, Kevin will cover these topics and more:
- Creating files in Microsoft Excel and other database applications to merge with InDesign
- The best way to save files from Excel and other database applications for merging with InDesign
- Merging database documents onto an InDesign page
- Creating tables from scratch in InDesign
- Converting tables and files from Word, Excel and other applications into InDesign tables
- And much more!
Other upcoming Newspaper Academy webinars:
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com