OCNA Webinar Series
Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
If you missed this webinar, please click on the link below to view the recorded version.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Online Media Campus
How To Do More Enterprise Reporting While Still Feeding the Daily
Thursday, June 16, 2022
2:00 pm - 3:00 pm (EDT)
Presented by Chris Coates
Think you don't have enough time for watchdog journalism? Overwhelmed with keeping the daily machine running? Get practical advice for creating a newsroom culture that values public service and accountability reporting, no matter the staff size. The first step is deciding what not to do or to do differently. Some newsrooms are growing audiences while producing less content. The key is using data to determine which types of content are not contributing to audience engagement.
Data Journalism Tools for Your Newsroom and Classroom
Thursday, June 23, 2022
2:00 pm - 3:00 pm (EDT)
Presented by Mike Reilley
During this session, SPJ Digital Trainer Mike Reilley will show you how to scrape data from web pages and PDFs and into a spreadsheet format. You also will learn how to visualize the data using the free Flourish.studio tool. Participants will get a handout with links to the tools, exercises, examples and data to practice with.
Prior to the session, participants should set up a free account at https://flourish.studio/
They also should download free Tabula software here: https://tabula.technology/
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Writing Better Stories and Headlines
Thursday, June 9, 2022
3:00 pm - 4:00 pm EST
Let’s face it. More readers means more eyes. More eyes means more advertisers – and more advertisers means more pages for more stories. It’s a crazy cycle! Kevin Slimp wears a lot of hats in the newspaper world. Over the past couple of years, he has become a very popular expert in getting more people to pick up and read our newspaper pages. So much goes into this, but one of the major factors is the quality of stories and headlines on the page.
In this session, Kevin will cover these topics and more:
- Making our stories more "readable" to the average newspaper reader
- Making meeting stories exciting, instead of boring
- Writing headlines that draw eyes to the page
- Paying attention to the length (words) of stories to attract more readers
- Laying out stories in ways to draw readers
- And MUCH MORE! Bring two pens. You'll need them!
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com