OCNA Webinar Series
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Upcoming Webinars:
Online Media Campus
How to Run an Effective Sales Call Every Time!
Thursday, March 2, 2023
2:00 pm - 3:00 pm (EST)
$35 USD; $45 after deadline (February 27) TODAY!
Presented by Daniel Grissom
In this session, you'll learn the best practices on how to better plan, do and review your sales calls to improve your win rates.
- Learn how to advance every call every time
- Learn how to ask 3 powerful questions on every call every time
- Learn how to set and send agendas for every call every time
Business News as an Everyday Beat
Thursday, March 9, 2023
2:00 pm - 3:00 pm (EST)
$35 USD; $45 after deadline (March 6)
Presented by Jim Pumarlo, newsroom trainer
Business news has gained greater prominence since the onset of COVID-19 and its impact on the economy and employment. The effects of the pandemic necessarily resulted in a range of stories focusing on our worksites - the places we earn a paycheque as employees and purchase products and services as consumers.
Business news certainly deserves extra attention during these extraordinary times. At the same time, this is a great opportunity to explore everyday business coverage during ordinary times, too.
Newspapers often are on the defense when it comes to business news. If they grant a story for one business story, are they opening the floodgates? How can they say "yes" to one request and "no" to another? This session provides some practical guidelines and ideas for news and advertising departments alike - to help the two departments be aligned on what is news and what is an ad, and to help them develop a plan for broader business coverage and lead to increased ad revenue.
6 Sales Tactics You Need to Do in 2023
Thursday, March 30, 2023
2:00 pm - 3:00 pm (EST)
$35 USD; $45 after deadline (March 27)
Presented by Richard E. Brown
If you are in a transition, a sales leader acquiring new talent, or want to stay ahead of the curve and better situate yourself for sales success for 2023 and beyond, these six sales techniques should help tremendously. This training is for sales leaders at all levels and will help construct a solid sales strategy you can enhance and build upon throughout the year!
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Newspaper Academy
Improving the Design of Your Newspaper to Increase Readership & Revenue
Thursday, March 16, 2023
3:00pm - 4:10 pm EST
$59 USD
One of the consistent themes in the post-pandemic (we hope it's almost "post") newspaper is improving design. Community newspapers are bucking the trend to metro papers and investing in growing readership, which in turn grows advertising revenue. A key element of growing readership is making the design of your paper more reader-friendly, drawing the reader rather than turning the reader away.
In this session, Kevin will cover these topics and more:
- New design styles vs. old design styles
- Clean is in! Creating cleaner pages
- Using up-to-date fonts. Getting rid of outdated fonts
- Creating styles for you new design
- Photo and story placement on the page
- Elements that carry from page to page
- Proper (and improper) use of colour on pages
- AND MUCH MORE!
Bring two pens. You'll need them!
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com
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Business Innovation Fund Webinar
Presented by: Josee Shank, Manager of the Business Innovation Program, Canada Periodical Team
Previously Held May 19, 2022
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
The Community Newspaper - Business Innovation component of the Canada Periodical Fund is designed to provide eligible Canadian publishers of print community newspapers and digital-only community newspapers with the financial support for projects that help produce and distribute high-quality, Canadian editorial content for Canadian readers.
For print and digital-only community newspapers, funding is granted through the approval of a project proposal based on the eligibility criteria of the program. The Business Innovation – Community Newspaper component is a competitive process and funds are limited.
Eligible publishing firms
- To be eligible for funding, publishing firms must meet all of the following requirements:
- be in operation throughout the application process and until the completion of the project;
- be majority owned and controlled by Canadians;
- be private-sector entities, including corporations, not-for-profit organizations, partnerships and sole proprietorships (Note: All applicants must have a Business Number (BN)); and
- have their principal place of business in Canada.
Eligible periodicals
- To be eligible for funding, periodicals must meet the following requirements:
- Print community newspapers:
- Have published between two and 52 regular issues and no more than 56 issues during the financial year, including special issues; and
- Have sold at least 3,500 paid copies through subscription copies and single-copy/newsstand copies during the financial year.
- Official language minority, Indigenous, ethnocultural and LGBTQ2+ community newspapers must have sold at least 2,000 paid copies during the financial year.
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Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
Previously Held
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
- Orientation
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