OCNA Webinar Series
Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
If you missed this webinar, please click on the link below to view the recorded version.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Online Media Campus
The Value of an Integrated Media Plan
Thursday September 23, 2021
Presented by Korena Keys of Key Media Solutions
As an executive in the newspaper industry, it is imperative that you understand the value of an integrated media plan. In this workshop, Korena Keys will share data on the impact it can deliver and provide you tools that will help you deepen your client relationships through a holistic approach to selling your products.
Tools for Trust: A Guide To Connecting With Your Audience
Friday, October 8, 2021
Presented by Talia Stroud of Center for Media Engagement
News distrust is a pressing problem – but there are steps your newsroom can take to better connect with readers and gain their confidence. The Center for Media Engagement has collaborated with newsrooms across the country to identify concrete actions news organizations can take to address trust issues.
This webinar will provide newsrooms with research-backed guidance on topics including:
- How to explain your reporting process in a way that builds trust
- Addressing common reader concerns in a story
- How supporting your comment moderators affects trust
- Bridging divides with disinvested audiences
Register by October 5
Click here to register
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Mastering Photoshop Tools You Never Had Time to Learn
Thursday October 7, 2021
2:00 pm - 3:30 pm EDT
$89 $69 USD
90 Minutes! Bring two pens!
No wonder they call Kevin Slimp “Guru.” He’s been training designers to use applications and tools since the mid 90s and Photoshop is the software he’s been teaching for more years than any other. You’ll leave this webinar with skills you probably didn’t even know were possible.
Here are just a few of the topics Kevin will cover in this session:
The various selection tools (including the newest ones) & how to make precise selections
Transform tools that come in really handy: warp, perspective, distort
Healing and Patch tools
Various Content Aware Tools
Clone Stamp & Pattern Stamp Tools
History Brush Tool
Custom Shape Tool
Ruler Tool (for aligning images) and Color Sampler Tool
Color Adjustment Tools
Type Tools (and converting type to other formats for special effects)
Layer Styles & Effects
AND MUCH MORE!
Bring two pens. You’ll need them!
Other upcoming Newspaper Academy webinars:
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com