OCNA Webinar Series
OCNA is promoting webinars hosted by Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
Upcoming Webinars:
Online Media Campus
Keeping Sports Coverage Fresh with Social Media and Betting
Thursday, November 16, 2023
2:00 pm - 3:00 pm (EST)
$35 USD; $45 after deadline (November 13)
Presented by Robert Young, Yahoo Sports
The sports landscape is constantly changing, as are the rules of how social media works. Yet utilizing social media is more important than ever to keep sports coverage both up to date and fun in the digital space.
This session will focus on how to find and build stories through social media, how to enhance sports content with social media and sports betting, and how to help contents stand out online.
Selling Value When Price is the Advertisers' Only Focus
Thursday, November 30, 2023
2:00 pm - 3:00 pm (EST)
$35 USD; $45 after deadline (November 27)
Presented by Ryan Dohrn, motivational speaker, internationally certified business coach
When pricing become the deciding factor on a sales call, we have messed up. In this class, Ryan will help define your differentiating factors and show you how to shift the conversation from price to benefit. Value is what the advertiser will get, and the price is what they will pay. Ryan also explains why selling everything on your media buffet is a bad idea. His approach to selling media like a fine dining experience has helped many reps go form good to great!
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
Newspaper Academy
Brand New Tools in InDesign & Photoshop
Thursday, October 19, 2023
3:00pm - 4:00 pm EDT
$69 USD
A lot of new tools have been cropping up in Photoshop and InDesign, and you probably don't know about them. Several of these tools are real time-savers and some even allow you to do things you never imagined in Photoshop. And master Photoshop & InDesign guru Kevin Slimp will be here to teach them to you.
These are just a few of the new Photoshop tools Kevin will discuss: Generative Fill Tool, Generative Expand, "New" Quick Actions, "New" Remove Took, Contextual Task Bar, and AI Tools
And these are just a few of the new InDesign tools Keven will discuss: Share and Review Documents, Extract from Image, Finding Similar Fonts within Image, Extracting Colours from Image, and User Interface Scaling.
Don't miss this chance to increase your productivity and learn several new features you will make a part of your regular toolkit.
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com
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Business Innovation Fund Webinar
Presented by: Josee Shank, Manager of the Business Innovation Program, Canada Periodical Team
Previously Held May 19, 2022
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
The Community Newspaper - Business Innovation component of the Canada Periodical Fund is designed to provide eligible Canadian publishers of print community newspapers and digital-only community newspapers with the financial support for projects that help produce and distribute high-quality, Canadian editorial content for Canadian readers.
For print and digital-only community newspapers, funding is granted through the approval of a project proposal based on the eligibility criteria of the program. The Business Innovation – Community Newspaper component is a competitive process and funds are limited.
Eligible publishing firms
- To be eligible for funding, publishing firms must meet all of the following requirements:
- be in operation throughout the application process and until the completion of the project;
- be majority owned and controlled by Canadians;
- be private-sector entities, including corporations, not-for-profit organizations, partnerships and sole proprietorships (Note: All applicants must have a Business Number (BN)); and
- have their principal place of business in Canada.
Eligible periodicals
- To be eligible for funding, periodicals must meet the following requirements:
- Print community newspapers:
- Have published between two and 52 regular issues and no more than 56 issues during the financial year, including special issues; and
- Have sold at least 3,500 paid copies through subscription copies and single-copy/newsstand copies during the financial year.
- Official language minority, Indigenous, ethnocultural and LGBTQ2+ community newspapers must have sold at least 2,000 paid copies during the financial year.
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Guidelines for Hiring and Compensating Ad Sales Personnel
Presented by: Caroline Medwell, OCNA Executive Director
Previously Held
If you missed this webinar, please click on the link below to view the recorded version.
Click here to view webinar recording.
Click here to view power point presentation.
This webinar included the following:
- Setting goals: trends, forecasts and investment levels
- Defining targets and territories
- Designing compensation plans: commissions, base, incentives, expenses, bonuses
- Job description
- Expectations for the position
- Interview Questions
- Offer Letter
- Orientation
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