Newspaper Academy Webinars
Kevin Slimp of Newspaper Academy has been hearing from many community newspaper publishers who are frightened. Major advertisers are cutting ads, staff members have kids at home from school, and it doesn't seem to matter what they report, some readers are unhappy.
Since Friday, Kevin and Ryan Dohrn have been in discussions concerning how newspapers can prepare for the disruption in production and revenue issues related to COVID-19.
They have decided to offer two webinars to help newspapers prepare for production and sales disruptions. They will be free for all OCNA members.
Kevin Slimp Webinar: Preparing Your Staff for the Possibility of Working at Home Amidst COVID-19
Wednesday, March 25
3:00 pm Eastern / 2:00 Central/ Noon Pacific
All businesses have to make plans to deal with emergencies. Newspapers are no different. Whether your paper serves an area already dealing with school closings, quarantines, and other disruptions associated with COVID-19 or not, it’s imperative to have a plan in place to get the paper out in case you or your staff can’t get to the office. Whether due to a quarantine – or because someone has to be home watching the kids who are out of school – it’s of critical importance to make plans now.
In the first of two webinars meant to assist newspapers in dealing with COVID-19 (the second is led by Ryan Dohrn later in the day) Kevin Slimp will discuss how to get your staff prepared to get your paper out from home. Just a few of the topics he will discuss include:
- Making sure everyone has the hardware necessary to get the paper out
- Making sure everyone has the software necessary to get the paper out
- Making sure everyone can access files, whether online, through storage devices, or other methods
- Making sure settings are correct in all applications so print quality doesn’t suffer
- Developing a plan so everyone knows what to do if a quarantine is announced
- Keeping your community informed, even if your printer shuts down
Ryan Dohrn Webinar: Helping Newspaper Advertisers Understand Marking Amidst COVID-19
Thursday, March 26
2:00 pm Eastern / 1 Central/ 11 Pacific
Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
- How to show empathy without getting into a COVID-19 debate.
- How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
- How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
- How to help advertisers re-define their core audience for survival.
And so much more.
America's Newspapers Webinars
America’s Newspapers is offering these webinars FREE to all press associations and our members. These are useful topics and important topics and they are happy to provide this opportunity to as many people as possible to participate. They want to keep all newspapers informed and motivated and positive. The next two webinars are below.
If interested, simply click on the registration link and fill in the necessary information. Under fee, leave the type as Member – America’s Newspapers (No cost) and Click register at the bottom of the page. You will receive an email with the log in instructions.
These webinars are a product of America’s Newspapers, and are being distributed by OCNA on behalf of them.
Promotions to Run Now and Who Should Sponsor Them
March 26 11AM-NOON CDT, 12NOON-1PM EDT
With COVID-19 forcing a majority of your audience to stay home, continuing to keep them engaged is key.
During this webinar, Julie Foley and Liz Crider Huff, directors of affiliate success with Second Street, will be discussing which promotions to run to keep your audiences interested and educated.
Plus, they'll give you tips on which businesses to pitch these ideas to, so both you and your advertisers can continue to drive revenue.
A Remote Sales Force May Be The Future
April 1 1PM-2PM CDT, 2PM-3PM EDT
The Sales Team of the Future may be upon us now! In this informative webinar, we will discuss not only what the sales team of the future looks like, but also tips on how to set up and manage a remote workforce. We will look at what skills are needed to be successful in sales and how different strengths can be integrated into a team approach, both from in and out of the office.